Lionel Messi has joined the Beats by Dre roster as an official brand ambassador – a year on from gifting all of his teammates custom pink headphones.

Article continues below

Article continues below

Article continues below

• Messi one year into Inter Miami spell
• Gifted new teammates Beats by Dre headphones
• Now on board as brand ambassador

• Table of Contents

  Toggle

  WHAT HAPPENED?

  Just over a year ago, Messi left Paris Saint-Germain and joined Inter Miami – turning down lucrative offers in the process. Following his arrival at the Major League Soccer side, he gave each of his teammates a pair of custom pink and black Beats by Dre headphones to represent the colour of the club's kit. Now, he will be featured across the brand's marketing campaigns, promoting its lineup, while donning custom earphones, headphones, and speakers.

Advertisement

• Getty
  

  WHAT LIONEL MESSI SAID

  The Argentine World Cup winner and footballing legend said after officially signing with Beats By Dre: “It’s an honour to join the Beats family. Music is a big part of my pre-game routine, and Beats has always been at the forefront of bringing music and sports together.”

• THE BIGGER PICTURE

  This marks Beats' first MLS player signing since the brand announced its deal with the division as its official consumer audio partner earlier this year. Despite being in the twilight years of his career, the 37-year-old is still a massive drawcard for the sport and outside of it, too.

ENJOYED THIS STORY?

Add GOAL.com as a preferred source on Google to see more of our reporting

• Getty
  

  WHAT NEXT?

  Messi, who is currently out injured after suffering an ankle issue in Argentina's Copa America final win over Colombia earlier this month, will hope to return to action for Miami soon, with his side next in Leagues Cup action on August 3 against Tigres UANL.

Tags: Futebol
Category: News